WHAT ARE THE TOP 3 CRITERIA FOR A SUCCESSFUL EXCHANGE?
The best Exchange solutions are strong in three areas: Choice, Tools and Counsel.
1. Choice – To find the plan that best fits their needs and budget, consumers must access products that fit their life stage, health, doctors and medications. They also want to connect through the channel that fits their situation: comparison shopping online, asking questions via chat, and applying over the phone.
2. Tools – Simplified technology to guide consumers through a best, cross-Carrier product comparison. A quick situational assessment to identify the right product set and a way to understand coverage of their doctors, clinics, hospitals and medications in the plan they're considering. Technology should support the total cost of care (co-pays, prescription costs, hospitalization, etc.) within different plans.
3. Counsel – Consumers must be able to ask questions and get the right answers through multi-communication channels. Exchanges should be supported with knowledgeable, compassionate sales relationship agents that can demystify insurance-speak and help consumers find a plan.
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