WHO ARE THE POTENTIAL EXCHANGE MARKET ENTRANTS?
There is no question that States will play a critical role in Exchanges. And the buying process will get simpler with Guaranteed Issue. Exchanges exist today, but other market entrants can still capitalize on the opportunity.
Consumers are looking for the best insurance value for their dollar, and they're looking for someone they can trust to help them navigate the extremely complex world of health insurance. Firms with a large base of consumers and an established level of trust are great Exchange candidates. Especially firms with other healthcare offerings like pharmacy, clinics, retail health and wellness products. Even financial services brands with deep consumer connections are candidates. Since our white-label solution is turnkey, we are able to get a new Exchange up and running in about 60 days.
If you'd like to talk more about how to gain an early mover advantage in the Exchange landscape, we'd be happy to help.